Five horizontal watercolor brush strokes in soft apricot and golden hush with a warm ivory accent on white, with a Saul Bass-style ink icon of a simple rounded form resting on a low pedestal, set slightly high in the frame as if newly noticed.

Sugarland

SHOOG-er-land

Origins

From the folk songs of the Depression era that imagined a country where sweetness was finally plentiful, a place the hungry sang about reaching after long doing without.

Meaning

The body starts asking for things it never asked for before, often sweetness first. With the substance gone, appetites it had been crowding out come forward all at once.

Sugarland is the arrival of these new hungers and the mild astonishment of discovering them in ourselves. We reach for the dessert we always refused.

Some old scarcity in the body has found a new thing to want, and it wants it plainly.

Usage

I’ve been deep in Sugarland lately, suddenly I have a sweet tooth I never had before.